Original reviews of software are written by the users themselves, based on their experiences with the software. They include both the good and the bad, and can be a useful source of information for other shoppers of software. However, it is crucial to know where the reviewer’s experiences stem from and what the objective of the software they are reviewing is. Reviewers who aren’t honest can have various reasons, from genuine satisfaction and a fair experience to shady motives.
To ensure the accuracy and reliability of a review, it is important to conduct the following checks.
Identity Check – Each review will be scrutinized for identifiers like the author’s name, job title, and email address to ensure that it was written by a real person. If the reviewer’s identity is not verified the review will not be published. Conflict of Interest Verify that the reviewer is in any way connected with the company being evaluated or is directly competing with the vendor the reviewer’s review will not be published.
All reviews are subject to the same quality control and verification processes, regardless of the rating or product being evaluated. This ensures that all reviews are treated fairly and without bias.
Vendors must respond to all reviews – even those with low ratings as this is an excellent chance enterprise data security to show that they take their customers’ concerns seriously and are willing to listen. However, vendors shouldn’t attempt to influence reviews by having a non-disparagement requirement in the customer’s contracts, as this is against federal law.